Xu Hướng Chuyển Đổi Sử Dụng Bao Bì Giấy Của Các Chuỗi F&B

The development trend of the packaging industry has also changed because of that, many units, especially F&B chains, have switched to using paper packaging to be more suitable, for the health benefits of customers and to protect the environment.

According to a survey by the European Journal of Social Sciences and Humanities in 2014, 34.1% of people said that the product influenced their purchasing decisions, 26.6% of people focused on the brand factor, and 22.5% chose the product because of the packaging design. This shows that the form of product packaging plays a very important role, influencing consumers' purchasing decisions.

Being aware of the value of packaging associated with the value of the product, packaging is a secret weapon in marketing, considered the embodiment of goods by creating good impressions and unforgettable sympathy in the minds of customers, therefore, businesses are increasingly focusing on the form of packaging. This has had a significant impact on the packaging industry in Vietnam, however, the problem for the packaging industry is how to ensure the economic benefits of business owners and consumers, but still be environmentally friendly.

Faced with the negative impacts that seriously affect the living environment caused by toxic waste, people are increasingly paying more attention to health care, nutritious eating, and living in an environmentally friendly manner. Starting from 2019, the green living trend has been expanded and developed more strongly. Instead of using plastic packaging that causes the Earth to be "submerged" by harmful plastic waste, people have chosen to consume smartly with paper cups, paper straws, and paper food containers to protect the environment and the health of themselves and their families.

Green packaging trends

In particular, since the Covid-19 pandemic, people's consumption habits have changed a lot, forcing the F&B industry to reshape itself. A series of large F&B businesses such as: Starbuck, Phuc Long, Ong Bau... have completely replaced paper cups and paper straws as a form of communication about protecting consumer health and being environmentally friendly.

Recently, the F&B industry (food and catering services) in Vietnam has recorded strong growth. According to estimates by the Ministry of Industry and Trade, the annual consumption of this industry accounts for about 15% of GDP, the monthly spending structure for this item of consumers accounts for 35%.

F&B is considered one of the industries with high competitiveness, high profits and fast elimination rate. In order to survive and develop sustainably, the requirement for these businesses is to constantly change, quickly grasp new consumer trends to adapt and increase profits. Big brands such as Starbuck, Phuc Long, Ong Bau… have created a huge media effect by completely replacing plastic cups and straws with paper cups and straws. Accompanying consumers’ health and protecting the living environment is an extremely smart business choice for F&B business owners.

Packaging trends choose sustainable materials

According to a survey by Vietnam Report, under the impact of the Covid-19 pandemic, consumer behavior in using packaging has changed significantly, the majority support limiting the use of reusable packaging products, they are willing to pay higher costs for products invested in packaging with beautiful, eye-catching designs, environmentally friendly materials, and health safety.

In addition to "green", the development trend of the packaging industry also focuses on choosing sustainable materials. Accordingly, sustainability is demonstrated through loops, along with the formation of a circular economy - instead of products made from materials that are used once and then discharged into the environment, they will be renewed and reused in a cycle with a closed loop. In particular, products with a sustainable packaging trend must meet the requirements of origin of production, transportation, and recycling with renewable energy sources; ensuring safety for consumers' health throughout the life cycle.

Flexible packaging trends

According to research results from Smithers Pira, the flexible packaging industry will reach 269 billion USD by 2021, equivalent to a growth rate of 3.3% per year. This growth is thanks to advances in materials and technology in the flexible packaging industry, helping to create packaging products that are durable, safe, and do not cause food poisoning or bacterial contamination. At the same time, flexible packaging has many outstanding advantages such as: easy to open and close; convenient to store and transport; long-term use...

Trends in environmentally friendly packaging materials

Faced with market challenges and changing consumer habits, the packaging industry in general and the Vietnamese packaging industry in particular have faced challenges in converting to sustainable packaging with biodegradable materials, such as paper, hemp, etc.

In particular, paper packaging is more popular than ever thanks to its many great advantages:

Health safety: because it is made from high-quality, premium paper materials, New Star Paper's paper packaging products such as paper cups, paper lids, paper straws, and paper food containers always ensure health safety and are environmentally friendly.

Easy design and printing: the ink will easily adhere to the paper material, giving a clear, high-quality finished product. From there, businesses will easily convey communication messages and bring their brands closer to customers.